Metaverse Marketing: Five Issues for Brands to Consider

Posted on by Chief Marketer Staff

Metaverse activations allow marketers to tap into new retail channels within immersive experiences while simultaneously building stronger relationships between brands and consumers. Here are several issues marketers should keep in mind while testing out the metaverse, according to a piece in Multichannel Merchant, from balancing between branding and performance campaigns to developing new metrics to building secure experiences.


Related Posts

Chief Marketer Videos

by Chief Marketer Staff

Check out this replay of crowning the winners of the 2022 Chief Marketer PRO Awards, which began with a lively conversation between two PRO Awards judges, Visible CMO Cheryl Gresham and Disney Parks’ Senior Manager, Multicultural Marketing, Angela Burgin Logan.


PRO Awards 2022

ProAwards 2022

Click here to view the 2022 Winners.


CM 200


Click here to view the 2023 winners!