Channel | Mobile

From rotating celebrity colonels to a massive colonel floatie, KFC comes out swinging from left-field with its marketing magic.

The PRO Award winners will be announced during a live awards brunch on October 24 at Neue House, New York. Join us.

A good mobile CX strategy is crucial. After all, it takes 12 good brand experiences to make up for one bad one. Here’s four brands getting it right.

Need a little summer reading? In case you missed them, here's a lineup of our most widely read stories from July.

Chief Marketer recently chatted with Qualcomm CMO Penny Baldwin to discuss how the telecommunications equipment maker is leading the 5G charge.

A new infographic lays out 30 stats, including those on demographics, usage and Instagram for business.

Rather than just bugging them for donations, Arizona State is using a loyalty app to connect with alumni.

While still a new frontier, influencer marketing has quickly become an big part of a hypercasual game marketer’s acquisition strategy.

Avengers: Endgame is almost here, and McDonald's, Hertz and Geico are just a few of the brands leaping in the marketing fray.

The 10-minute Jack Daniel's AR journey gives users an engaging experience rich with stories and visuals.