Topic | Event Marketing

Knorr is using social media to encourage trial of its One Skillet Meals and its new delivery service.

Marketing partnerships are on the rise seen as a force for good, a win-win for all parties to capitalize on the strengths and audiences of the partners involved.

Meaningful marketing is the new norm and the key stakeholders—the brand, the shopper and the retailer—each play a critical role

The Pop-Tarts Café offers unexpected menu items that incorporate Pop-Tarts to get people thinking of different uses for the products, other than breakfast.

Just about everyone knows the importance of setting incremental goals to achieve big picture objectives, but you may be overlooking the powerful effect of milestones can have on marketing events.

Jeff Gordon is setting a new precedent by rotating sponsors during his final full-time NASCAR season. What does this mean to event marketing?

Adding events such as a mud run to the marketing mix puts Delta Faucets on the map with a new set of potential customers.

An event staged by rEvolution for Delta Faucets set a Guinness World Record for the most people showing at one time.

Good Humor has given its trucks and drivers a complete overhaul to try and revive the nearly century-old ice cream seller.