Enhancing ROAS With Ecommerce Marketing: Four Pitfalls to Avoid

Posted on by Chief Marketer Staff

For ecommerce marketers, measuring return on ad spend is critical. But there are several common pitfalls to navigate, from pinpointing conversion attribution to properly gauging growth to taking into account disparate measurement tactics depending on the marketing channel. An article in Multichannel Merchant examines how to proactively address these issues.


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Check out this replay of crowning the winners of the 2022 Chief Marketer PRO Awards, which began with a lively conversation between two PRO Awards judges, Visible CMO Cheryl Gresham and Disney Parks’ Senior Manager, Multicultural Marketing, Angela Burgin Logan.


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