CONSUMER-MARKETING | ACQUISITION

Before investing in a podcast, brands can determine its potential value by asking these specific questions.

How Gap is connecting with consumers by collaborating with culture influencers and optimizing its media mix across the entire marketing funnel.

Marketing industry heavyweights who caught our eye this year.

Some of the nuggets of wisdom we’ve gathered during the first half of 2021 from brands making moves in the marketplace.

If you haven’t perfected your ecommerce marketing strategy yet, here are a few tips for creating a compelling digital shelf.

Six steps to ensuring that companies can manage--and thrive--as the industry switches from third-party cookies to first-party data.

We spoke with Popeyes CMO Bruno Cardinali about the brand's new multifaceted marketing campaign, how it drives engagement with gamification, its new loyalty marketing program and more.

Considerations for retail marketers when engaging consumers on their mobile devices.

Healthcare and pharma brands are embracing connected TV advertising by capitalizing on its flexibility.

Grey Goose embraces nature themes in its newest ad campaign--and leans into digital marketing and experiences moving forward.