RETURN on INVESTMENT

Posted on by Chief Marketer Staff

With paid placement (and paid inclusion using cost-per-click), return on investment is figured in the standard way: profit divided by the cost of the ad spend. But ROI can be figured for each keyword, assuming that you have the tools to track to sales conversion. Most marketers track what search engines and keywords are driving people to their site, but tracking to conversion is harder. A unique tracking URL for each keyword must be employed.

Return on Investment

Posted on by Chief Marketer Staff

With paid placement (and paid inclusion using cost-per-click), return on investment is figured in the standard way: profit divided by the cost of the ad spend. But ROI can be figured for each keyword, assuming that you have the tools to track to sales conversion. Most marketers track what search engines and keywords are driving people to their site, but tracking to conversion is harder. A unique tracking URL for each keyword must be employed.

More

Related Posts

Chief Marketer Videos

by Chief Marketer Staff

Check out this replay of crowning the winners of the 2022 Chief Marketer PRO Awards, which began with a lively conversation between two PRO Awards judges, Visible CMO Cheryl Gresham and Disney Parks’ Senior Manager, Multicultural Marketing, Angela Burgin Logan.

View More 
	
        

        
PRO Awards 2022

    

        

        
		
	
ProAwards 2022 

	  

	Click here to view the 2022 Winners. 
             
        

 

 

	
	
        

        
2023 LIST ANNOUNCED/h2>
    

        

        
		
	

	  
CM 200
 
	  
Click here to view the 2023 winners!
	    

	
             
        

    













                

                    

        

	
SIGN UP FOR UPDATES!
 Fill out the fields below to receive the latest news and special announcements from Chief Marketer.