Channel | Email

DIRECT caught up with Kevin Noonan, the new executive director of the Association for Interactive Marketing, during his second day on the job in early

Global Knowledge, a computer training company that once relied only on direct mail to market its courses, pulled in more than 2,435 leads through October

A California computer storage systems maker got a 6% clickthrough rate for an e-mailing that promoted a Webinar it conducted in late September. The company

No longer the new kid on the block, e-mail has grown up to the point that it's as much in the game as direct mail and telemarketing. But that doesn't

In a stark departure from tradition, Direct Marketing Association president and CEO H. Robert Wientzen says the DMA would support anti-spam legislation.

A high-ticket product that helps parents track their children has been brought to market with a multimedia direct response campaign. Introduced in August

Jack Matarasso is manager of e-mail marketing at J. Crew. He talked about the apparel marketer's best practices from its New York headquarters. DIRECT:

It makes sense that the National Hockey League's Tampa Bay Lightning knows how to work a game. Martin Quessenberry, director of Web services, incorporated

Everyone knows spam is proliferating. After all, who doesn't have an e-mail from those enterprising Nigerian folks in their in-box, along with hundreds

At the rate one New York City hotel chain is going, within a few years the only paper marketing it will be doing is room comment cards. On Sept. 20 it