Topic | Digital Commerce

Estée Lauder Enhances Shopping Experience With Livestreaming, New Tech

January 15, 2021 | by Chief Marketer Staff

Beauty brands like Estée Lauder are using livestreaming and new tech to reach new consumers and drive conversions.

Ecommerce Marketplaces Versus Social Media: On Owning the Customer Journey

September 18, 2020 | by Chief Marketer Staff

Considerations for brand marketers on using different advertising strategies depending platform or marketplace.

Chief Marketer Videos

December 19, 2022 by Chief Marketer Staff

Check out this replay of crowning the winners of the 2022 Chief Marketer PRO Awards, which began with a lively conversation between two PRO Awards judges, Visible CMO Cheryl Gresham and Disney Parks’ Senior Manager, Multicultural Marketing, Angela Burgin Logan.

PRO Awards 2022

Click here to view the 2022 Winners.

2023 LIST ANNOUNCED/h2>

Click here to view the 2023 winners!

Why Consent and Preference Management for Marketers

The Marketer’s Guide to US Privacy

The Complete Guide to First-Party Data

ITA Group White Paper Event ROI

The Power of Customer Journey Mapping

How to Foster Engagement Without Cutting Prices

Topic | Digital Commerce

Estée Lauder Enhances Shopping Experience With Livestreaming, New Tech

Ecommerce Marketplaces Versus Social Media: On Owning the Customer Journey

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