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The editors of Chief Marketer have unveiled the winners of the 2022 PRO Awards, the world’s largest awards program recognizing excellence in promotion marketing.

Among this year’s 40 gold-winning programs: Paramount’s “Finding Yellowstone” for Best Social Media Campaign; adidas’ “Liquid Billboard” for Best New Product Launch; Spotify’s “Sponsored Highways” in the Best OOH category; and Stella Artois’ “Open For Good Aluminum Bottle” for Best Package Design. State Farm’s “#TeamStateFarm Football Find” took away the event’s biggest award when they were named the Platinum PRO winner.

The winners were revealed during a Zoom event on November 15, where we enjoyed an inspired conversation led by two PRO Awards judges, Visible CMO Cheryl Gresham and Angela Burgin Logan, Senior Manager, Multicultural Marketing at Disney Parks, Experiences and Products. Check back to chiefmarketer.com this week to watch the event on demand.

Click here to see the winners. And here is a replay of the event.

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Chief Marketer sister pub Event Marketer has released its 2022 IT List, the top 100 event agencies curated annually by EM editors across 20 core competencies—from B2B conferences to festivals to influencer programs to virtual events. Check out the most buzz-worthy event marketing companies in the experiential marketing industry.

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The editors of Chief Marketer, Event Marketer, and AdExchanger are pleased to announce the winners of the first annual Top Women in Marketing Awards. The winners were announced live last night at the Top Women in Marketing Awards celebration during Women in Events Week.

Congratulations to Pia Barlow, EVP of Originals Marketing at HBO Max, who took home the highest honor of the evening, The Marketer of the Year Award. Check out the full list of honorees here and learn more about their inspiring accomplishments this past year.

A special thanks to the amazing panelists who joined us for candid discussions during the event, making the experience even more unique and inspiring.

“Getting to learn more about the finalists in this year’s inaugural Top Women in Marketing program has been a master class in marketing,” says Jessica Heasley, Group Editor & Publisher at Chief Marketer. “This talented collective of women represents the kind of leadership, fortitude and creativity that kept this industry moving forward in a time of unprecedented challenges. We congratulate all of this year’s finalists and winners, and celebrate all women in marketing for their accomplishments this year.”

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The editors of Chief Marketer present this year’s list of the best brand engagement and activation marketing agencies across 11 categories and specialties serving the U.S.

“This year’s CM200 represents an agency community made stronger and more resourceful than ever before,” says Jessica Heasley, Group Editor & Publisher at Chief Marketer. “We hope that brand marketers will consider the partners on this list for their 2022 programs. They have all demonstrated incredible creativity and resilience and are poised to transform challenges into opportunities in the year ahead.”

Winners were selected based on several criteria including: insightful client testimonials; outstanding case study submissions; high caliber, consistent work across programs and clients; innovative and creative executions; and bold and inspiring concepts and ideas that are moving the industry forward. The 200 agencies selected for this year’s program are thought leaders in their craft and representative of the best of the marketing industry.

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For questions, contact Emily Makadok at emakadok@accessintel.com.

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We conceived of our first-ever Market Like a Mother initiative before a global pandemic turned all of our worlds upside down.

The idea felt precient then. But as the effects of COVID-19 began to take shape over the course of 2020, necessitating the abandonment of old business models and the invention of new ones, all while working moms adapted to home offices and even fulfilled the role of teacher, we realized that this program was even more important than we’d originally thought.

Marketing moms don’t require a pandemic to demonstrate how adept they are at leadership, time management and running complex marketing campaigns. But they certainly deserve the recognition.

With that in mind, we present to you the industry’s only editorial listing of outstanding female marketers who are leading their teams—and their families.

Click here to read the full feature.

– Kaylee Hultgren & Jessica Heasley

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Contentious times like these call for brands’ adaptability and agility. Here’s how agencies can help brands create stability amid the chaos of another tumultuous year, according to a column in AdExchanger from WorkReduce CEO and founder Brian Dolan. from building relationships to investing in consumer insights to designing adaptable business strategies.

Build Relationships

In some ways, personalizing working relationships has been easier during the pandemic. In addition to humanizing those relationships, Dolan suggests that agencies focus on client retention through providing new insights and analytics that relate to changing consumer behaviors.

Adaptable Business Strategies

With chaotic, unpredictable events regularly occurring these days, brands require adaptable business plans. As such, agencies are charged with imagining a slew of “what-if” scenarios and how those events will affect clients. Achieving that flexibility requires making contingency plans that enable agencies to pivot when such scenarios play out.

For more ways in which agencies and brands can work together during chaotic times, read more in AdExchanger.

The post How Agencies Can Help Brands Weather Crises appeared first on Chief Marketer.

The CM200 features editorial listings and coverage of agencies spanning 11 categories, including Experiential, Sports & Entertainment, Promotion, Retail/Shopper, Digital/Content, Social Media, Design and Innovation, B2B Demand Gen, B2B Brand Engagement Marketing, B2B Experiential Marketing and Martech. Editorial profiles include details on core capabilities and specializations, examples of outstanding work, insights on culture and people, client examples and RFP contact information.

“In a year when brand engagement and activation took on entirely new meaning, the agencies recognized in this year’s CM200 quickly took action to help their clients innovate and move forward,” says Jessica Heasley, Group Editor & Publisher at Chief Marketer. “The CM200 represents a comprehensive portfolio of strategic partners who can help brands evolve and thrive in 2021 and beyond.”

Chief Marketer’s editors accepted applications from across the country for the CM200 earlier this fall. Winners were selected based on several criteria including: insightful client testimonials; outstanding case study submissions; high caliber, consistent work across programs and clients; innovative and creative executions; and bold and inspiring concepts and ideas that are moving the industry forward. The 200 agencies selected for this year’s program are thought leaders in their craft and representative of the best of the marketing industry.

Click here to download the official press release.

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As martech solutions have expanded over the past decade, Baring writes, one result of the innovation has been the fragmentation of solutions. But there are numerous ways marketers can look for redundancies.

First, look for licensing costs accrued for using technologies across departments. It’s possible that those costs have inflated and can be avoided by deploying a single solution. There could also be hidden costs lurking in operational costs, due to the need for data to flow properly across systems and employees requiring training. Marketers should examine service fees as well, as there might be overlap between different agency contracts.

Inefficiencies due to lack of communication between various systems, in terms of loss of actionable insights, is another category to examine. And finally, the tech solutions themselves might provide duplicate functions. For a deeper look at Baring’s recommendations, read more in AdExchanger.

Other articles you might enjoy:

• Programmatic Ad Spend Increasing: Three Strategies for Marketers During COVID-19 Recovery
• Veritas Technologies Converts Annual Global Sales Meeting to a Virtual Event
• The Pivot: Accelerated Migration to Remote and Digital in B2B Marketing

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