Hanover Research Archives - Chief Marketer https://www.chiefmarketer.com/topic/hanover-research/ The Global Information Portal for Modern Marketers Fri, 17 Feb 2023 19:00:29 +0000 en-US hourly 1 https://wordpress.org/?v=6.2.2 The Power of Customer Journey Mapping https://www.chiefmarketer.com/special-reports/the-power-of-customer-journey-mapping/ https://www.chiefmarketer.com/special-reports/the-power-of-customer-journey-mapping/#respond Fri, 17 Feb 2023 19:00:29 +0000 https://www.chiefmarketer.com/special-reports/the-power-of-customer-journey-mapping/ How companies leverage customer pathway data to improve customer experiences and increase loyalty

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]]> To help organizations understand how to best leverage customer journey maps, Hanover Research surveyed 400 companies around the U.S. The survey gathered data on organizational behaviors and preferences for customer journey maps, including how companies use their maps, what makes them an effective tool for decision-making, and the impact they have on their organizations.

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]]> https://www.chiefmarketer.com/special-reports/the-power-of-customer-journey-mapping/feed/ 0 Customer Journey Mapping Toolkit https://www.chiefmarketer.com/special-reports/customer-journey-mapping-toolkit/ https://www.chiefmarketer.com/special-reports/customer-journey-mapping-toolkit/#respond Fri, 17 Feb 2023 19:00:28 +0000 https://www.chiefmarketer.com/special-reports/customer-journey-mapping-toolkit/ Customer journey maps harness valuable insights to illustrate the complete buying experience and help brands to identify how they can optimize their marketing efforts. In fact, almost 90% of customer experience professionals who use journey mapping report increases in customer satisfaction, lower churn, fewer customer complaints, and higher Net Promoter Score® (NPS), making accurate journey […]

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]]> Customer journey maps harness valuable insights to illustrate the complete buying experience and help brands to identify how they can optimize their marketing efforts. In fact, almost 90% of customer experience professionals who use journey mapping report increases in customer satisfaction, lower churn, fewer customer complaints, and higher Net Promoter Score® (NPS), making accurate journey mapping a valuable tool for business success. With this toolkit, companies can learn learn effective ways to:

• Track customer activity throughout the customer journey

• Identify key engagement touchpoints

• Unpack the best research to drive and measure success

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]]> https://www.chiefmarketer.com/special-reports/customer-journey-mapping-toolkit/feed/ 0 Brand Tracking 101 Toolkit https://www.chiefmarketer.com/special-reports/brand-tracking-101-toolkit/ https://www.chiefmarketer.com/special-reports/brand-tracking-101-toolkit/#respond Fri, 17 Feb 2023 19:00:28 +0000 https://www.chiefmarketer.com/special-reports/brand-tracking-101-toolkit/ A Comprehensive Guide to Measuring Brand Health

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]]> In this guide, we review how organizations can develop a brand tracking strategy, understand the key metrics that determine their brand health, analyze brand tracking results, and continuously track and adjust their brand tracking strategy moving forward.

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