Comments for Chief Marketer

Comment on Caterpillar Digs Into Emotional Side of B2B Marketing by Len Diamond

Len Diamond — Mon, 17 Jun 2019 16:37:00 +0000

“When you think about what excavator you’re going to use to dig a building, the risk is massive,” she says. “Your credibility, your reputation, safety, the ability to deliver on time—all are at risk.”

And this is the time for an emotional decision????

If there is ever a time for a rational decision, surely this would be it. Specifications, reliability numbers, availability of service reps and spares, past performance, cost… isn’t that what you’d want from a seller?

Maybe Caterpillar doesn’t have to worry about those “details” any more, but I don’t think you’d want to extend that thinking to B2B businesses in general.

Comment on Top 2019 Digital Marketing Trends and Predictions by The Next Big Thing

The Next Big Thing — Thu, 06 Jun 2019 11:12:00 +0000

Great article on top digital marketing trends! Very well written and researched! Do refer for additional information : Top 5 Digital Marketing Trends In 2019

Comment on Stacy’s Pita Powerful Packaging Designs by Steph'

Steph' — Mon, 27 May 2019 21:12:00 +0000

I would like to see the sales figures that reflect consumer response to the hackneyed phrases and designer-despised packaging.

Comment on Brawny Man, Cast Off in Favor of Strong Women by Steph'

Steph' — Mon, 27 May 2019 21:08:00 +0000

According to the US Dept of Labor, almost 1% of loggers are female.

Comment on Barbie Takes on Closing the Dream Gap For Girls by lenstein

lenstein — Mon, 20 May 2019 18:00:00 +0000

sounds like more corp. talk…how about getting a Green Barbie in the market to stimulate girls’ who want to help the planet?

Comment on 4 Tips for Successful and Authentic Influencer Programs by Jellies

Jellies — Mon, 29 Apr 2019 05:53:00 +0000

Influencers are so annoying.

Comment on 6 Tips for Choosing the Right B2B Influencer by Darlene Florrie

Darlene Florrie — Fri, 19 Apr 2019 08:25:00 +0000

Well-structured article with the right tips! Do you suggest customers some incentive to be influencers?

Comment on PCH Agrees to Pay $30 Million to Settle Class Action Lawsuit by MATTHEW FLYNN

MATTHEW FLYNN — Fri, 12 Apr 2019 21:12:00 +0000

good for all the lawsuits.. i stopped using their web sites years ago and had asked that they stop the emails. I,m better off trying to talk to the dead ,before i get any intelligent response… This has been an on going sage for years and would like to see them simply cease to exist… wishful thinking… Thank You Sgt Matthew Flynn USMC

Comment on 4 Bad Habits Killing Content Marketing by Alison Ver Halen

Alison Ver Halen — Fri, 12 Apr 2019 15:37:00 +0000

Thanks for the great tips! I love that you talk about the user experience and the fact that so many people just don’t want to deal with it. It’s hard for me to understand that kind of thinking because it’s so critical to marketing, but I think you’re right about a lot of people not knowing a lot about it, so they just ignore it instead of learning about it.

Comment on 7 Tips to Get Consumers To Download Retail Apps by Nithyakala

Nithyakala — Wed, 27 Mar 2019 10:45:00 +0000

Hello Amitaabh, Thanks for the post. Valuable inputs. I have been working in the retail app industry for sometime and I found that there are quite big players in the market who take the share of the e-commerce. Based on the geography the app installs vary. In your article, you have mentioned about going native, i have read an article recently on the same lines, check out https://appomate.com.au/responsive-web-vs-native-apps/