1. INFOGRAPHIC: Five Insights from the 2020 Chief Marketer B2B Marketing Outlook

Our annual B2B Marketing Outlook survey results—including a handy infographic—is one of our most read B2B marketing stories this year. It looks at insights on topics that are important to B2B marketing success, including the channels most used by marketers to generate ROI, the greatest challenges to social media marketing and the types of content most effective for moving prospects through the sales funnel.

2. CMO Roundtable: Visa, Personal Capital, AKT and Zoom Talk 2020 Marketing Trends

To shed light on how modern marketing chiefs prioritize the range of tasks they’re charged with today, and how marketing trends in 2020 are influencing their roles, we spoke with CMOs, from Visa, Personal Capital, Zoom and boutique fitness brand AKT.

3. Oracle CX CMO Talks Customer Experience Trends for Marketers in 2020

Each interaction a consumer has with your brand has the ability to influence—and perhaps determine—customer acquisition. We spoke with Des Cahill, CMO of Oracle’s global customer experience business, about how CX is evolving, trends to look out for in 2020 and how AI and data management will influence the customer journey this year and beyond.

4. How to Effectively Use Marketing Content in the Mid-Funnel

Reliance on the start of the customer journey and the all-important end without considering the mid-funnel may decrease conversions. Indeed, what goes on between the intrigue and conversion stages can make or break a company. We look at how to use content more effectively in the mid-funnel.

5. Five Ways to Make Email Marketing More Effective

If you depend on email to generate leads and drive revenue, it’s critical to understand how the email marketing environment has evolved and how to maximize email engagement. Consider these five tips going forward.

The post Our Top Five B2B Marketing Stories of 2020 appeared first on Chief Marketer.

The first trend deals with the balance between public and private channels. While brands will continue to acquire customers through public channels, private messaging will assist in building deeper customer relationships.

Secondly, as a way to manage an increasingly fragmented world, employees will be seeking leadership from their companies and will expect them to take a stand on political and societal issues.

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The third trend relates to TikTok and its explosive growth. As it continues to rise in popularity, particularly with 16-24-year-olds, brands can look to the platform for insights into social culture and content creation.

Another key trend to look out for is the rise in social performance marketing as a skillset in order to satisfy a growing demand for proving social ROI. And lastly, the most high-performing organizations surveyed use a combination of attribution models to measure social ROI, such as multi-touch and market mix modeling. Read more about these trends in The Social Shake-Up.

The post Hootsuite Report: Five Social Media Trends for 2020 appeared first on Chief Marketer.

In terms of opportunities, personalization tops the list for Ed Macri, Chief Product and Marketing Officer at Wayfair, but it’s also one of the biggest challenges for marketers, particularly when it comes to integrating different recommendation models across multiple digital channels.

Establishing a consistent brand identity and purpose is paramount for Pandora Americas’ CMO, Charisse Hughes. The good news is that consumers are buying into the experience and lifestyle put forth by that brand promise–but marketers must be hyper vigilant to ensure it remains intact.

Read more in AdExchanger on what’s top of mind for marketers in 2020, including machine learning, ethical standards, data management and the evolution of in-housing.

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• Formulating Your 2020 Data Strategy
• Insights for Marketers on CCPA Compliance
• Getting to the C-Suite: How Six CMOs Rose to the Top

The post Wayfair, Pandora, Diageo Executives Weigh In on 2020 Marketing Opportunities appeared first on Chief Marketer.