Automotive Activations Archives - Chief Marketer https://www.chiefmarketer.com/topic/automotive-activations/ The Global Information Portal for Modern Marketers Fri, 17 Feb 2023 22:15:33 +0000 en-US hourly 1 https://wordpress.org/?v=6.2.2 How Automotive Brands Leveraged Tech to Boost Engagement at CES https://www.chiefmarketer.com/how-automotive-brands-leveraged-tech-to-boost-engagement-at-ces-2023/ https://www.chiefmarketer.com/how-automotive-brands-leveraged-tech-to-boost-engagement-at-ces-2023/#respond Fri, 17 Feb 2023 16:26:36 +0000 https://chiefmarketer.com/?p=275827 Several automotive brands activated at CES this year, leveraging gamification, AR and other tech to engage attendees.

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Now one of the largest auto shows in the world, CES saw several automotive brands—including BMW, Caterpillar and Volkswagen—leverage gamification, augmented reality and cutting-edge lighting techniques to highlighting the future of mobility. Event Marketer has the story.

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