Using a multichannel approach to messaging in your CRM strategy—rather than relying on a single channel to communicate and engage with prospects—can paint a clearer picture of the entire customer journey, from points of engagement to conversions. But beyond choosing the right CRM platform, developing a strategy roadmap will help unlock additional marketing potential from your communications. Multichannel Merchant explores some considerations for building a CRM strategy, plus tips for reframing your engagement methods to improve results.

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