Hello, all you masters of marketing and Future CMOs. We hope your New Year got off to a momentous start.
You may have noticed that this newsletter looks a little different, and indeed, it is. Today, we are excited to introduce you to the new Chief Marketer Weekly—a redesigned and reimagined weekly dose of must-read content that summarizes everything the multi-tasking, omni-channel brand experience marketer needs to know into one handy capsule. Skim it on your commute. Deep dive it when you have a few minutes. Sneak it in this weekend. We think fewer, smarter emails are a good thing. So we hope you’ll enjoy our curated review of the week’s most relevant marketing insights—plus a few of our exclusive interviews and stories you can’t get anywhere else.
Among the stories in this week’s edition: We bring you 91 tips and ideas from 20 top CMOs in our annual CMO Roundtable feature. See what some of the industry’s brightest leaders have to say about the trends and challenges they’ll be navigating in the year ahead—and what they plan to do about them.
And speaking of CMO thinking, this week we also share our conversation with Fortune 500 brand United Rentals' CMO Chris Hummel and hear his insights on how the brand is using its digital strategy to reach B2B decision makers. We also talk Super Bowl with SunTrust CMO Susan Johnson to learn more about the Atlanta-based brand’s hometown activation strategy.
We hope you enjoy our new “less is more” approach and that it leaves you more time for the Super Bowl, the Puppy Bowl and all bowls filled with delicious game-day snacks.
Have a great weekend and catch you next week.
Content Director - Chief Marketer